Photography Brand Logo

Description:

• An example of a logo designed for a business.

Process (Programs, Tools, Skills):

• I used Adobe Illustrator to design the logo. The logo took more thought to keep it simple. I typed the “B” in a separate text box to lower it from the rest of the top of the title. I used the pen tool to draw the camera shape. With the ellipse tool I formed the teal circle behind the second “O” in the word “photography.” After forming the rectangle of the camera I used the scissor tool to remove parts of the outline to prevent overlap with the title. I aligned the top of the title with the bottom of the title using the tracking option in Illustrator.

Message:

• Both fonts are fairly trendy using a vintage script on the top and a modern look on the bottom. The fonts reflect the photography business where clients often look for vintage and modern styled photos.

Audience: 

• Clients looking for a photographer.

Top Thing Learned:

• I spent a lot of time working on different logos, but after asking for an opinion vote I realized simplicity won the majority of the time. The designs previously looked well, but the complexity hindered the memorable aspect of the logo.

Color Scheme and Color Names:

• Split Complementary
• Orange, Teal, and Red

Title / Body Font Names & Categories:

• Top Title: Lighthouse (Script)
• Bottom Title: Rounded Elegance (Sans Serif)